Specjały Spod Strzechy, founded in 2013 by Józef Siadak, is a family-owned business known for authentic Polish condiments and traditional flavours. Initially popular at regional fairs, where customers eagerly awaited their signature Przysmak Chrzanowy (Horseradish Delight), the company soon recognized the need for a year-round presence. To expand their reach, Specjały Spod Strzechy combined traditional values with modern distribution strategies, partnering with specialty shops that focus on organic and artisanal products. This shift allowed them to bring their distinctive condiments to a broader audience, while their reputation grew further as renowned chefs began incorporating these flavours into restaurant menus.
Honoring Poland’s culinary heritage, the Siadak family expanded their range to include both original and historic products. In addition to their classic Przysmak Chrzanowy, they have introduced unique flavours such as Chrzan Bursztynowy (Amber Horseradish) with mirabelle and Chrzan Rubinowy (Ruby Horseradish) with redcurrant. They’ve also revived historical recipes, bringing back the 15th-century Sos Krzyżacki and the 18th-century Musztarda Piernikowa. Crafted from high-quality, local ingredients, these offerings celebrate Poland’s rich food traditions and bring authentic flavours to modern tables.
Specjały Spod Strzechy has developed an efficient and reliable distribution system through its in-house fleet of cars and delivery trucks, ensuring that its products reach both individual customers and retail partners across Poland. This streamlined logistics model is part of the company’s sustainable growth philosophy, ensuring consistent product availability without compromising quality or authenticity.
Despite its expansion, Specjały Spod Strzechy remains committed to engaging with customers through regular participation in fairs and markets, gathering feedback and fostering loyalty. This direct connection reinforces their commitment to community values and the traditional roots on which the business was founded.
Specjały Spod Strzechy exemplifies how a family-run business can balance tradition with modern logistics, ensuring that their high-quality, locally sourced products enrich Polish tables while honouring the nation’s culinary heritage.
SUCCESS FACTORS
Commitment to Quality: Specjały Spod Strzechy’s dedication to high standards has earned them recognition and reputable memberships, such as Slow Food Convivium Gruczno (since 2014) and the Culinary Heritage Network of Kuyavia and Pomerania within the European Regional Culinary Heritage Network (since 2015). This focus on quality has fostered a loyal customer base.
Direct Sales Model: By prioritizing direct sales, the company maximizes profitability while building strong customer relationships through personal interactions. This approach allows the company to connect deeply with new and returning customers, enhancing loyalty and ensuring that the quality of each sale matches their brand’s values.
Environmental Responsibility: The company’s commitment to sustainability is evident in its eco-conscious production practices and the exclusive use of glass jars, which reduce environmental impact. This focus on sustainable packaging and locally sourced ingredients aligns with growing consumer expectations for eco-friendly products.
Marketing Strategy: Leveraging word-of-mouth marketing, Specjały Spod Strzechy effectively builds its reputation. This subtle approach drives organic interest in their products, relying on customer recommendations and creative use suggestions to attract new customers.
