In November 2017, the idea for the Trasp-Orto project took root—a vision to offer a home delivery service for the freshest seasonal fruits and vegetables, picked straight from local fields, and delivered directly to customers door. What began as a simple concept has grown into a response to the increasing demand for a reliable, fast, and convenient way to bring genuine, naturally flavoured products to people’s homes.
Trasp-Orto’s approach is all about sustainable grocery shopping that supports a local, short supply chain economy. Deliveries happen weekly from Monday to Friday, with orders placed by midnight arriving in less than 24 hours. Customers can shop through online store or the Trasp-Orto App—the first 100% “green” mobile application in Romagna, which has already been downloaded by more than 5,000 users, making fresh produce just a few clicks away.
The marketplace model of Trasp-Orto follows a green philosophy, partnering with local producers and shops in Rimini to help them establish their own digital channels for online sales and home delivery. This approach allows them to define their delivery areas, from the city centre to the broader province. Plus, all orders are packed in eco-friendly, plastic-free, recycled cardboard boxes.
In Rimini, Trasp-Orto partners with Bunessum to deliver groceries throughout Rimini and its province, including San Marino, parts of Forlì/Cesena, and the Romagna Riviera. More recently, a new collaboration with Moriconi Frutta in Ravenna extends their service to cover Ravenna city and its shores, with plans to expand throughout the province in the near future.
SUCCESS FACTORS
Green shopping experience: For customers, Trasp-Orto delivers a sustainable, locally-sourced shopping experience. By prioritising locally-sourced products and using eco-friendly packaging, the platform emphasises its commitment to supporting local agriculture and reducing its environmental impact.
Empowering local producers: Trasp-Orto provides an affordable solution for producers and stores to establish their own online shop. This initiative helps local businesses tap into the digital market, making it easier for them to offer their products directly to consumers.
Seamless online integration: Each store on the Trasp-Orto platform manages its own online shop, efficiently handling orders and preparing groceries for delivery within its designated area. This setup allows stores to directly reach their local customer base with ease.
Dedicated support and promotion: Trasp-Orto actively supports and promotes the home delivery services of each affiliated store, ensuring their digital presence is optimised and accessible. The platform handles the management of the online stores, allowing each outlet to focus on its core operations.
Engaging loyalty programmes: Through initiatives like the Fidelity Card, Trasp-Orto enhances customer engagement, rewarding loyalty while encouraging sustainable and healthy lifestyle choices among its users.
Scalable growth model: With a modular platform designed to support the dropshipping model, Trasp-Orto is expanding to accommodate multiple outlets. “This scalable approach positions the company to expand its reach across the country, helping local stores strengthen their online presence.