In the lush green landscapes of Slovenia, a company named Gajbica thrives under the visionary leadership of director Urša Čoko and co-owner Simon Žalec. Established over a decade ago, Gajbica specializes in delivering fresh fruits, vegetables, and a variety of local delicacies directly to both businesses and households. A cornerstone of Gajbica’s operations is its steadfast commitment to supporting local agriculture. The company has fostered partnerships with over 40 farms and local producers across the nation. This not only bolsters the local economy but also ensures that customers receive the freshest and highest quality products.
Their significant advantage is also their logistical skill. The company manages an extensive network that enables the delivery of products to more than 300 business customers, ensuring a smooth flow from farms to customers’ doors. This logistical efficiency is reflected in their ability to handle up to 500 deliveries per week. Deliveries take place on specific days to various places across Slovenia with their own vehicles. Given the increased volume of orders, a collaboration with a logistics company to take over certain deliveries would be needed and is already in the process of doing so.
The operational strategy of Gajbica is also supported by digitalization, which allows for seamless order placement, inventory management, and customer communication. This integration of technology streamlines processes, enhances the customer experience, and positions Gajbica as a leader in digital innovation in the local food delivery sector.
With their innovative practices and deep commitment to quality and sustainability, Gajbica serves as an example of how aligning local supply with efficient logistics and digital tools can create a sustainable, customer-oriented business model that supports both the economy and the environment.
SUCCESS FACTORS
Product freshness: Gajbica delivers fresh fruits and vegetables, carefully harvested and packed on the same day of delivery. This approach ensures that customers receive produce at its peak flavour and nutritional value. They are collaborating closely with local farmers and managing logistics to minimise transit times.
Support for local produce: By partnering with over 40 local farms across Slovenia, Gajbica prioritizes seasonal and regionally grown products. This approach not only supports local agriculture but also reduces the environmental impact associated with long-distance food transportation.
Sustainability practices: The company embraces eco-friendly practices by eliminating plastic from its packaging. Instead, they use reusable wooden crates, while offering reverse solutions as well, which reinforces their commitment to a zero-waste policy and reducing their ecological footprint.
Responsiveness: Gajbica places a high value on customer satisfaction by quickly addressing client needs and feedback. .By staying attuned to client feedback, Gajbica fosters a service that not only meets but anticipates customer expectations, reinforcing their dedication to quality and customer care.
Adaptable delivery service: The company customizes its delivery schedules and locations to match customer demands, offering convenience and reliability to meet the specific needs of each customer across Slovenia.
Diverse product array: Expanding beyond fresh produce, Gajbica offers a diverse product range, including smoothies, freshly baked croissants, sandwiches, and natural juices, providing a comprehensive selection that caters to a variety of tastes and dietary preferences.